• Last Update 2021-09-27 14:53:00

Crysbro assures high-quality products through vertical integration process

Business

 

 

Sri Lanka’s leading poultry producer Crysbro utilises a world-class vertical integration process, guaranteeing a quality-controlled and home-grown product from start to finish.

 

As the first and leading certified broiler chicken producer in Sri Lanka, adapting to vertical integration asserts Crysbro’s commitment to maintaining the highest standards in its manufacturing process, the company said in a media release.

 

“Our operations run within a vertically integrated manufacturing process, meaning our entire production process is in-house, starting from farmlands, feed production, grandparent chicken breeding farms, parent chicken breeding farms, hatchery, broiler farms, processing, packaging to an island-wide delivery system,” noted Crysbro Senior Marketing Manager Amores Sellar.

 

The adaption of the vertical integration process provides Crysbro access to strategic production inputs, distribution resources and process and retail channels. Additionally, this allows the company to proactively adapt to changing customer needs, without cutting down on, or halting operations for procedure overhauls.

 

In 2020 Crysbro introduced its state-of-the-art molecular laboratory facility to its processing plant, marking it the first ever to be brought into the country. Through this facility, Crysbro utilises the PCR (Polymerase Chain Reaction) system to detect common foodborne pathogens such as Salmonella, Listeria and Campylobacter, which are three extremely common forms of food poisoning, the release said.

 

By introducing new technology and safety measures into their processes, Crysbro is actively addressing the rising demand for poultry meat and eggs in Sri Lanka while greatly minimising risk to public health.

 

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