iPay, a unique payment aggregator introduced by LOLC has become the first entity in Sri Lanka to sign up for the Digital First program, launched by Mastercard. The Digital First program was initiated to facilitate an end-to-end digital journey benefiting Cardholders, Merchants and Financial Institutions. It was introduced to meet the rising demand for convenient and secure transactions around the world, LOLC said in a media release.
Mastercard’s Digital First program maximises the safety, security and convenience of e-commerce, online banking and contactless transactions by providing the guidelines for payment processors, fintechs (Financial Technology), issuing banks and other partners to create end-to-end digital payment options at scale.
Through this digital enablement, iPay offers a host of features including instant gratification for users through streamlined card issuance, activation and payments whilst offering them better rewards. User choice is a key priority of the Mastercard Digital First program as users are offered the choice to pay with any bank’s account or card that they prefer. They are also able to pay anywhere, anytime by leveraging Mastercard’s existing global acceptance, for both card and account based payments. Furthermore, safety and security are ensured to the utmost using security tools to protect users throughout all online and offline transactions. In addition, the controls system enables them to monitor spends, along with alerts on usage, allowing them to manage their spends threshold, the release said.
Commenting about iPay’s latest initiative, Conrad Dias, Director/Chief Executive Officer of LOLC Finance PLC said, “iPay is currently on a rapid transformation drive and the Mastercard Digital First program supplements that effort. In Sri Lanka, iPay has garnered over 100,000 users and it allows a wide range of financial transactions. Today, the app has also been successfully launched in Cambodia with implementation plans already in place for Myanmar, Pakistan and Indonesia. Since iPay is expanding internationally, getting on board with the Mastercard Digital First program will further enable our customers and merchants not only here in Sri Lanka but even in the overseas markets in which we operate to avail themselves of a new world of convenience.”